Effective Date: April 15, 2025

About Us

“We,” “us” or “our” means Vida Dentistry, also doing business as Vida Studio (“Vida Dentistry” or “Vida Studio”), with its principal place of business located at:

25270 Marguerite Pkwy, Ste C
Mission Viejo, CA 92692-2910
United States

About This Privacy Policy

Your privacy is important to us. This Privacy Policy explains how we collect, use, and disclose your personal information. It applies when you use our website(s), mobile apps, and other online or offline products, services, and experiences (collectively, the “Services”) provided by Vida Dentistry / Vida Studio.

If you have any questions, concerns, or complaints regarding this Privacy Policy or how we use your personal information, please contact us at:
care@vidadentistry.com

What Personal Information We Collect and How We Collect It

We collect personal information that you provide directly to us, as well as certain information automatically:

• - Contact Information: Name, email, mailing address, and phone number (e.g., when you sign up for newsletters, SMS updates, or forms).
  
  
• - Payment Information: Financial data provided when ordering products or services. Payment information is collected and stored by third-party payment processors and is governed by their privacy policies.
  
  
• - Survey & Form Information: Responses to surveys, questionnaires, promotions, or patient feedback forms.
  
  
• - Health Information: Medical history, insurance information, treatment records, and smile/teeth photos when you receive dental care or upload files through our consultation form or elsewhere (protected under HIPAA).
  
  
• - Online Activity: Device identifiers, browser type, IP address, and pages visited through cookies and similar technologies.
  
  

How We Use Your Personal Information

We use collected information to:

• - Provide dental and related healthcare services.
  
  
• - Schedule appointments and respond to inquiries.
  
  
• - Send newsletters, updates, promotional offers, and marketing communications (only if you have opted in).
  
  
• - Process payments and insurance claims.
  
  
• - Detect and prevent fraudulent or unlawful activity.
  
  
• - Improve our Services and monitor usage trends.
  
  
• - Carry out obligations under contracts, including billing and collections.
  
  
• - Conduct promotions, contests, or surveys.
  
  

How We Share Your Personal Information

We do not sell your personal information. We may share it only as follows:

• - With Vendors & Service Providers: For billing, IT, analytics, marketing, and operational support.
  
  
• - With Insurance Providers: To process claims and coverage.
  
  
• - With Legal Authorities: If required by law or court order.
  
  
• - In Business Transactions: Such as mergers, acquisitions, or financing arrangements.
  
  

Your Marketing Choices

• By checking the marketing opt-in box on our consultation or other sign-up forms, you consent to receive promotional communications (such as emails, texts, or calls) from Vida Dentistry.
  
  
• Consent is not required to obtain services, and you may withdraw your consent at any time by following the unsubscribe instructions in our messages or contacting us at care@vidadentistry.com.
  
  
• Even if you opt out of marketing, we may still send you non-promotional, service-related communications.
  
  
• We do not share your personal data with third parties for their direct marketing purposes without your consent.
  
  

Text Message Marketing (if opted in)

If you opt in to receive text messages from us, you agree that Vida Dentistry may send you marketing text messages at the phone number you provide. Message and data rates may apply. Frequency of messages may vary. You may opt out at any time by replying STOP or following instructions provided in the message.

Your Privacy Rights (California Residents)

Under the California Consumer Privacy Act (CCPA/CPRA), California residents have the right to:

• - Know what categories of personal information we collect and disclose.
  
  
• - Request Deletion of personal information (subject to healthcare and legal recordkeeping obligations).
  
  
• - Correct inaccurate personal information.
  
  
• - Limit the use of sensitive personal information.
  
  
• - Opt Out of the sale or sharing of personal information (we do not sell your data).
  
  

To exercise your rights, please contact us at:
📧 care@vidadentistry.com
📞 (949) 209-8889

We will verify your identity before processing requests and respond within the timeframes required by law.

HIPAA Notice of Privacy Practices

As a dental healthcare provider, we also comply with HIPAA. Your medical and treatment records, as well as photos or images you upload, are kept private and disclosed only as permitted by law. You may request a copy of our Notice of Privacy Practices at any time from our office.

Photos and File Uploads

If you upload photos of your smile or teeth through our consultation request form or elsewhere, they will be used solely for the purpose of evaluating your dental needs and scheduling consultations. We will not share or publish patient photos for marketing or testimonial purposes without obtaining separate written consent.

Children’s Privacy

Our Services are not directed to children under the age of 13, and we do not knowingly collect personal information from children without verifiable parental consent. If we learn that we have collected information from a child without appropriate consent, we will delete it. Parents or guardians who believe their child has provided us with personal information may contact us at care@vidadentistry.com.

Sensitive Personal Information

Under the California Privacy Rights Act (CPRA), certain categories of personal data are classified as “Sensitive Personal Information” (SPI), such as health data, insurance details, or financial account information. We only use SPI as reasonably necessary to provide dental services, process insurance, and comply with legal obligations.

Retention of Data

We retain your personal and health information only as long as necessary to:

• - Provide services,
  
  
• - Meet medical/legal recordkeeping requirements, and
  
  
• - Resolve disputes or enforce contracts.
  
  

We may retain data longer if required by law or for legitimate business or legal purposes.

International Transfers

If personal information is transferred outside the United States, we will ensure appropriate safeguards are in place.

Data Security

We use administrative, technical, and physical safeguards to protect your information. While no system is completely secure, we take reasonable steps to prevent unauthorized access, misuse, or disclosure.

Cookies & Tracking

Our website may use cookies, pixels, and other technologies to enhance your experience, measure traffic, and support marketing campaigns. You can disable cookies in your browser, but some site features may not work properly.

Do Not Track

Some browsers and devices allow users to send “Do Not Track” or Global Privacy Control (GPC) signals. At this time, we do not respond to these signals. However, you may use the opt-out mechanisms described in this Policy to limit data collection and use.

Third-Party Links

Our Services may contain links to third-party websites or applications (such as patient portals, payment processors, or scheduling tools). We are not responsible for the privacy practices of these third parties, and we encourage you to review their privacy policies before providing personal information.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Updates will be posted on our website with the revised “Effective Date.” Please review periodically for the latest practices.

Enforcement & Complaints

If you have concerns about our privacy practices, please contact us first at care@vidadentistry.com or (949) 209-8889 so we can resolve the matter.

You may also lodge complaints with:

• - California Privacy Protection Agency (CPPA) for CCPA/CPRA matters.
  
  
• - U.S. Department of Health and Human Services, Office for Civil Rights for HIPAA-related concerns.
  
  

Contact Us

Vida Dentistry (DBA Vida Studio)
25270 Marguerite Pkwy, Ste C
Mission Viejo, CA 92692-2910
📧 care@vidadentistry.com
📞 (949) 209-8889

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